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What is Pantone and How Does it Work?

Pantone is a color system for selecting, specifying, and controlling color. There are two primary palettes in the Pantone system:
Pantone Solid Color Palette
Pantone Textile Palette

 

The Pantone Solid Colors Palette, with over 1100 unique, numbered colors, was originally devised to help printers and designers specify and control colors for print projects. This is the most widely used Pantone palette, with colors sometimes referred to as 'PMS' (for Pantone Matching System) or 'spot colors', and is used in the graphics, print, and publishing, industries.

pantone guide

How Pantone works

A graphic designer is designing an identity package. She looks through a Pantone solid color formula guide (based upon the Pantone Matching System) until she finds a red color she likes.
View a page from the formula guide coated

pantone 199 chip

She really likes Pantone 199 Red. It's perfect for the client, and will be used as the primary color for the logo and any identity work that may follow.

designers logl

Chip

 

She designs the logo, and specifies Pantone 199 red as the primary color for the logo and business cards. The client ok's the proofs, and the designer sends the job along to the printer, including a Pantone color chip for exact color reference.

job ticket

 

 

The printer looks up the color the designer specified (Pantone 199 Red) in the Pantone formula guide, and specifies that color on the job ticket.

ink mixing formula

 

When the job goes to the press, the press operator finds that color (Pantone 199 Red) in their Pantone guide. There is a mixing formula in the guide (circled) for the operator to follow.

printer mixes pantone 199 red ink

 

The press operator takes 12 oz. of Pantone Rubine Red ink, and 4 oz. of Pantone Yellow ink, and mixes them together. The resulting ink is Pantone 199 Red.

pressman running press

 

Using the ink they just mixed, their Pantone formula guide, and the Pantone color chip as a color standard, the press operator will print the business cards.

 

finished product matches

 

With the Pantone matching system, color consistency is guaranteed, from design to client, to pre press, through the pressroom, to final delivery.
It's that simple.


More info about Pantone solid formula guides

More info about Pantone solid color chips

Pantone Solid Colors reproduced in CMYK

scroll down for information on the Pantone for Fashion and Home palette

 

 

 

The Pantone for Fashion and Home Palette contains 1,925 colors, printed on either paper or cotton fabrics. The guides and books in the Fashion and Home textile line allows designers to select colors, create color palettes, and then specify those colors to apparel manufacturers. These textile color guides and books are used by fashion designers, apparel designers, and manufacturers worldwide.

pantone guide

How the Pantone Textile system works

A fashion designer is designing a new line of men's casual clothing. She looks through a Pantone fashion and home color guide until she finds a color palette she likes.
View a page from the fashion and home color guide

pantone 199 chip

She really likes Pantone 17-3619 TPX, Hyacinth . It's the perfect color for one of the casual tops. She submits her line to her client, and they approve the colors she has selected. The client specifies Hyacinth Purple for one of the tops in their new line, and sends their initial order to their overseas manufacturer.


The overseas manufacturer custom dyes a lot of of fabric. They use their Pantone for fashion and home color guide to match the color the customer specified, as well as quality contol the dyeing process.

This fabric is send to the cutting and sewing team, and they produce the initial order of 2000 pieces and ship to their customer.

 

With the Pantone for fashion and home matching system, color consistency is guaranteed, from design to client, to overseas manufacturing, to final delivery.
It's that simple.

Pantone for fashion and home-guides and books

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