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How Pantone
works
A graphic designer is designing an identity package. She
looks through a Pantone solid color formula guide (based
upon the Pantone Matching System) until she finds a red
color she likes.
More info about Pantone solid formula guides
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She really likes Pantone
199 Red. It's perfect for the client, and will be used as
the primary color for the logo and any identity work that
may follow. |
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She designs the logo, and specifies
Pantone 199 red as the primary color for the logo and business
cards. The client ok's the proofs, and the designer sends
the job along to the printer, including a Pantone color
chip for exact color reference.
More info about Pantone
solid color chips |
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The printer looks up the color the
designer specified (Pantone 199 Red) in the Pantone formula
guide, and specifies that color on the job ticket. |
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When the job goes to
the press, the press operator finds that color (Pantone 199
Red) in their Pantone guide. There is a mixing formula in
the guide (circled) for the operator to follow. |
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The press operator
takes 12 oz. of Pantone Rubine Red ink, and 4 oz. of Pantone
Yellow ink, and mixes them together. The resulting ink is
Pantone 199 Red. |
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Using the ink they
just mixed, their Pantone formula guide, and the Pantone
color chip as a color standard, the press operator will
print the business cards.
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With the Pantone matching
system, color consistency is guaranteed, from design to
client, to pre press, through the pressroom, to final delivery.
It's that simple.
More info
about Pantone solid formula guides
More
info about Pantone solid color chips
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